Our Strategic SEO Approach
Search Engine Optimization has evolved tremendously over the past 18 years. Google’s algorithm changes often with small updates made 500 – 600 times a year and major updates often a couple of times each year. Not only does Google change the website ranking factors, but the overall appearance of the Google search page. Structured snippets, Google Places and the evolution of AdWords has forced digital marketers to take a step back and look at the search experience in its entirety.
At Digital Punch, we have evolved alongside Google over the past 18 years. Introducing “search engine optimization” to clients back when it was simply an educational process rather than the essential service it is today. Our many years in the field of SEO bodes well for our clients. We look at SEO from a holistic, strategic perspective. Our point of difference is our ability to partner with clients to determine a strategy that will generate optimal results. This strategy takes into account other digital marketing initiatives to work in concert with them to drive maximum ROI.