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Pay Per Click

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Why Choose Digital Punch for Pay Per Click Management?

Pay-per-click (PPC) is one of the fastest ways to reach customers and drive relevant traffic to your site. However, it must be set-up properly, optimized and monitored regularly to achieve the best possible ROI. As PPC consultants, we pride ourselves in driving highly relevant traffic to our clients' websites which generates the highest possible ROI.

When we launch a PPC campaign we start with testing a small part of a larger market. This allows us to measure keyword, copy & extension performance so we can fine-tune, learn & optimize before rolling out to a larger market.

When giving an external company control over your pay-per-click budget it is critical that you receive regular KPI reports along with analysis and insights that are meaningful and easy to understand. At Digital Punch, we do this and more.

PPC Process


Establish Objectives & KPI’s


Set-Up Tracking


Keyword Research


Develop PPC Plan

• Targeting
• Ad groups and keyword phrases
• Negative keywords
• Ad extensions
• Bidding strategy
• Landing page optimization

Campaign Launch / Testing


Ongoing Reporting and Iteration to Optimize