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Search Engine Optimization

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Our Strategic SEO Approach
Delivers Strong Website Visibility
and Relevant Traffic Results

Search Engine Optimization has evolved tremendously over the past 18 years. Google’s algorithm changes often with small updates made 500 – 600 times a year and major updates often a couple of times each year. Not only does Google change the website ranking factors, but the overall appearance of the Google search page. Structured snippets, Google Places and the evolution of AdWords has forced digital marketers to take a step back and look at the search experience in its entirety.

At Digital Punch, we have evolved alongside Google over the past 18 years. Introducing “search engine optimization” to clients back when it was simply an educational process rather than the essential service it is today. Our many years in the field of SEO bodes well for our clients. We look at SEO from a holistic, strategic perspective. Our point of difference is our ability to partner with clients to determine a strategy that will generate optimal results. This strategy takes into account other digital marketing initiatives to work in concert with them to drive maximum ROI.

Research & Planning
Phase

Search Engine Optimization Process

1

Research & Planning
Phase

2

Implementation
Phase

3

Reporting and Ongoing Optimization

Research & Planning Phase

We use proven, best practices to rank your website through a combination of onsite and offsite optimization techniques.

1

Keyword Research & Analysis

Selecting the optimal keywords is critical to SEO success. We conduct keyword research and then analyze options to arrive at a list that will drive the most relevant traffic to a website.
2

Competitive Research

A critical component of SEO is looking at your search competitors’ strategies. Your “search” competitors may be different from your actual in market competitors. To increase rankings, evaluating your search competitors’ tactics is most important. Understanding what tactics competitors are using to rank well is essential in development of a strategy.
3

SEO Plan

Including objectives, strategy (based on keyword and competitive research), tactics and implementation plan.

Implementation Phase

Based on the Search Engine Optimization Plan we work closely with our clients to implement On-Page and Off-Page Optimization tactics.

Reporting and Ongoing Optimization

SEO is an iterative process. Google, competitors, other Google search features change on an ongoing basis. A website must iterate with these changes to ensure search engine optimization objectives are met and sustained.

We work with our clients to measure success, monitor progress and work with our clients in an ongoing manner that fits their budget & employee workload capacity. This may involve training internal employees to manage part of the process. As a small and nimble digital marketing company, we are able to provide custom SEO services at a competitive price. We are flexible in how we work, always keeping our clients’ needs are the forefront.

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