Digital Marketing Strategy

Delivering Digital
Marketing Strategies
to Grow Your Business

At the heart of online success is a smart, integrated & measurable digital marketing strategy. Deciding who to partner with in strategy development is a big decision. You want to be sure to work with experts who not only have years of digital marketing success but a broader understanding of business, organizational change and holistic marketing. Understanding the interconnectedness of all marketing activities and considering business as a whole is important to a digital marketing partner in today’s world. Heather Carter, the principle at Digital Punch, has 17 years of digital marketing experience and 25 years of business & marketing experience. Working with a wide range of clients to solve complex business & marketing challenges is the base that forms Digital Punch.

Our Digital Marketing Methodology

We design custom digital marketing strategies. Starting with an understanding of your business goals, we follow our proven digital marketing methodology to help meet them.

Digital Marketing Goal Setting

We work with our clients to develop SMART goals: Specific, Measurable, Actionable, Realistic and Time Based. We will work with you to form digital marketing objectives that support and enable you to meet your business goals.

Digital Marketing Measurement

Key performance indicators (KPIs) are the most important reporting figures that communicate how a digital marketing initiative is performing. We present these to our clients on a monthly basis.

Target Audience Research & Behaviour

We research online behaviour to find out where your audience spends their time online. Determining which digital channels reach your audience as efficiently and effectively as possible is a critical step in budget optimization.

Digital Marketing Strategy

A thorough understanding of your target market allows us to craft a plan to guide your market through each stage to conversion.