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Search Engine Optimization

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Our Strategic SEO Approach
Delivers Strong Website Visibility
and Relevant Traffic Results

Search Engine Optimization has evolved tremendously over the past 18 years. Google’s algorithm changes often with small updates made 500 – 600 times a year and major updates often a couple of times each year. Not only does Google change the website ranking factors, but the overall appearance of the Google search page. Structured snippets, Google Places and the evolution of AdWords has forced digital marketers to take a step back and look at the search experience in its entirety.

At Digital Punch, we have evolved alongside Google over the past 18 years. Introducing “search engine optimization” to clients back when it was simply an educational process rather than the essential service it is today. Our many years in the field of SEO bodes well for our clients. We look at SEO from a holistic, strategic perspective. Our point of difference is our ability to partner with clients to determine a strategy that will generate optimal results. This strategy takes into account other digital marketing initiatives to work in concert with them to drive maximum ROI.

Search Engine Optimization Process

1

Research & Planning
Phase

2

Implementation
Phase

3

Reporting and Ongoing Optimization

Research & Planning Phase

As SEO experts, we use proven, best practices to rank your website through a combination of onsite and offsite optimization techniques.

1

Keyword Research & Analysis

Selecting the optimal keywords is critical to SEO success. We conduct keyword research and then analyze options to arrive at a list that will drive the most relevant traffic to a website. By prioritizing high-value keywords with measurable search intent, we ensure your content aligns with audience needs, boosting visibility, engagement, and conversions.
2

Competitive Research

A critical component of SEO is looking at your search competitors’ SEO strategies. Your “search” competitors may be different from your actual in market competitors. To increase rankings, evaluating your search competitors’ tactics is most important. Understanding what tactics competitors are using to rank well is essential in development of a strategy.
3

SEO Plan

Taking the keyword research and competitive research into consideration, we create an SEO Plan to optimize the website better than your competitors so that your site ranks higher. The plan includes measurable SEO objectives, SEO strategy (based on keyword and competitive research), SEO tactics and an implementation plan.
A key part of the plan is the creating of a keyword map. This involves strategically matching each keyword with the page that best satisfies search intent—i.e., what the searcher is looking for.

Implementation Phase

Based on the Search Engine Optimization Plan we work closely with our clients to implement On-Page and Off-Page Optimization tactics.

Reporting and Ongoing Optimization

SEO is an iterative process. Google, competitors, other Google search features change on an ongoing basis. A website must iterate with these changes to ensure search engine optimization objectives are met and sustained.

We work with our clients to measure success, monitor progress and work with our clients in an ongoing manner that fits their budget & employee workload capacity. We use Google Analytics, SEMRush and other digital tools to measure results.

This may involve training internal employees to manage part of the process. As a small and nimble digital marketing company, we are able to provide custom SEO services at a competitive price. We are flexible in how we work, always keeping our clients’ needs are the forefront.

As an SEO company with experience spanning all digital marketing strategies, our SEO team delivers proven results. Discover our case studies which include link building, local SEO, conversion rate optimization, technical SEO and more.

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